As Crayons Advertising completes 25 years of existence, the agency has decided to get niche and has launched specialised agencies – Melon Media, Ultra Violet Digital, Jade Events and Amber Out-of-Home. Gopinath Menon has been roped in to head Melon Media.
After almost an eight-year long stint with the TV Today Group, Sorbojeet Chatterjee has moved on. He has joined Neo Sports as VP – Marketing and took charge from July 4, 2011.
Viral Pandya, Founder, Out of the Box, shares with e4m what led the agency to bag the Design Lions Gold at Cannes this year. He also candidly shares his views on where the bigger agencies are lagging in the creativity side of the business...
It’s been a growth story for the English movie genre in the first six months of 2011. No surprises that Movies Now is leading the charts, followed by Star Movies. The other growth story of the year is that of Pix.
Gold prices may be sky-rocketing, but that hasn’t stopped TLC from launching a series on jewellery. The new series by the lifestyle channel celebrates the country’s eternal love for jewellery. The India-centric series, ‘Oh My Gold!’ (OMG!), will be hosted by actor and model Lisa Ray. The series will go on air from July 11, 2011.
Following a multi-agency pitch, Fortis Hospitals has decided to retain incumbent Grey India for its creative business.
Raj News is now renamed as T News and has undergone a makeover, besides beefing up its content line-up. Now, the parent group Telangana Broadcasting is gearing up to launch a new Telugu GEC soon.
BuzzCity,a global mobile ad network, released a report which showed India to be leading in the number of advertisements served on mobile, from January 2011 to May 2011.
UTV Action, which showcases Hollywood action movies dubbed in Hindi, is now seeking to beef up its regional presence with the launch of UTV Action Telugu.
Hemant Sachdev, who has put in his papers as Joint MD of Consumer and Online Businesses at Microsoft India, will be with the organisation till September 30, 2011.
Dominic Proctor, CEO, Mindshare Worldwide, as the second Keynote Speaker at the exchange4media Conclave 2011, will speak on the Agency of the Future in the Mumbai edition of the Conclave on July 15, 2011. Lintas Media Group’s Lynn de Souza is the Session Chairperson. Jagran Group is exchange4media Conclave’s presenting partner.
After the modest or rather the dampening couple of years, the most exciting part has been the way the industry bounced back so quickly. The industry is in the consolidation phase again, so obviously we won’t see too much of investments in newer mediums or technologies. But the good thing is the way outdoor is being planned these days. Most campaigns focus on building optimum reach, which has resulted in outdoor becoming front of mind for any campaign.