Print advertising of automobile sector increased by 7 per cent during 2009, as compared to 2008.High advertising share for passenger vehicles was seen under the automobile sector in print. Tata Motors Ltd was the number one advertiser of the automobile sector during 2009.
Carrying forward its print campaign for last year that stated ‘We are Punj Lloyd’, Punj Lloyd has rolled out its first ever India-centred advertisement campaign, a series of print ads, with a common tagline ‘Done. The Punj Lloyd Way’. The ad has been conceptualised by Singapore-based agency C2 Design.
“While BTL has certainly gained ground, brands are far from leveraging its true potential, especially of being able to use all consumer ‘living points’… The biggest learning is to keep believing in your point of view, your product, your clients and your people, and apply harder,” says Rajesh Ghatge, Executive Director & COO, 141Sercon.
Navia Asia has chalked out some aggressive plans for the year ahead. The company had recently launched a second unit, Vector. Sharing the company’s growth plans, its CEO, Sanjay Shah, says that Navia Asia plans to consolidate this year, where there would be more focus on technology and expansion.
Patrick Gomes, Account Director, MediaVest Worldwide, believes in putting people first and nurturing and guiding those working with him. He also sees himself in a larger role, pioneering in digital as a medium, five years hence. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Following completion of 10 years of operations, Hindi movie channel Star Gold is now opening up new programming slots to cater to a wider audience base. The channel, which contributes approximately 20 per cent of Star India’s total annual revenue, intends to maintain this figure this year as well.
Stage is set for the Hockey World Cup 2010, which is being held from February 28 to March 13 in Delhi. Ten Sports, which has broadcast rights for the championship, is expecting a rating of 2 TVR at least on key matches, which is said to be equivalent to test matches. However, some media planners doubt whether the matches would garner mass audience.
Dentsu Communications has bagged the ‘Agency of the Year’ Award, while Titan Industries walked away with the ‘Client of the Year’ Award and Maxus pocketed the ‘Best Media Agency of the Year’ Award at Ad Club Bangalore’s Big Bang Awards 2010, held in Bangalore on February 26, 2010.
Following the appointment of MEC as its media partner recently, Zee Entertainment Enterprises Ltd (ZEEL) is now on the lookout for a creative agency. Draft FCB Ulka is the incumbent agency. It is understood that Draft FCB Ulka would retain the flagship Zee GEC channel, while the other channels under the ZEEL umbrella will have a new creative agency.
International brands having the fire power are going with high decibel advertising – largely product or promo centric. We view the competition’s communication as an effort that will grow the market in India for the Quick Service Restaurant category.