Date-wise News
UK’s Mobile Youth launches global youth research partnership; India’s EYM on board too
Titan partners with Red FM; 240 RJs take the ‘Titan Be More Pledge’
Shailee Sanghvi appointed as COO, Percept Talent Management
Following the exits of Manish Porwal as CEO, Percept Talent Management (PTM), and Vinita Bangard as COO of the company, PTM has elevated Shailee Sanghvi, who was the AVP at the company, as COO.
Solution | Digitas appoints Nandu Narasimhan as NCD
Nandu Narasimhan has joined Solutions | Digitas as National Creative Director. Narasimhan has confirmed the development to exchange4media. Prior to this, he was with Saatchi & Saatchi as ECD for Delhi and Bangalore.
Multi Screen Media appoints OMD India as media AoR
After a 10-year long association with MediaCom, Multi Screen Media has decided to change its media partner. In the wake of a multi-agency pitch, the account has moved to OMD India. Industry sources peg the business in the vicinity of Rs 50-60 crore.
Videocon does OOH branding in form of LCD cut-outs at Hyderabad Airport
Videocon has done its OOH branding in the form of LCD cut-outs at the Hyderabad Airport. This comes on the heels of the Group branding the Gateway Tower in Gurgaon in Haryana on one side with the Videocon logo and a similar one at the Videocon Tower at Jandewalan, New Delhi. This innovation has been done in-house at Videocon.
Discovery Network ready for 2010 with new shows; new channel on the anvil
Discovery network has begun the year 2010 with the launch of a series on Shah Rukh Khan on Travel & Living. Channel has commissioned Blue Mango Films and Red Chillies to produce the series. Starting on 26th February, series will present viewers with a rare peek into the life of the superstar.
Growth of media service agencies in India: What was, what is and what will be
The day is not far when either the media agencies will need to hire creative talent or the creative agencies will need to hire a media specialist. Either of the two is bound to happen given the current chasm between the two. And if it does happen, will we not be actually moving back towards the formula of a full service agency, asks Dentsu’s Ruchira Raina.
Partho Sengupta quits Iris as Creative Director
Partho Sengupta, Creative Director, Iris, has put in his papers. His next move is not known, but it is learnt that he would be taking on some ambitious projects. Alok Lall, MD, Iris, has confirmed Sengupta’s movement.
MAX to up marketing budget for IPL-3 by 20 pc for 2010; launches first phase of campaign
DLF Indian Premier League is back in India for the third season, after being held in South Africa in 2009. MAX, the exclusive broadcaster of the DLF IPL, on January 7, 2010, launched the first phase of the campaign for DLF IPL3. exchange4media caught up with Sneha Rajani, EVP & Business Head, MAX, to know more about the upcoming campaigns and what one can expect from IPL Season 3.
Kalanithi Maran-promoted Sun Aviation to finalise creative partner shortly
Sun Aviation, promoted by Kalanithi Maran, which had called for a creative pitch recently, will be finalising a creative partner shortly. According to a company spokesperson, all the top 10 agencies of the country were in the fray for the Southern metro-based coveted aviation account.
<b>Sangeetha N </b>, President (West) & Executive Creative Director, RK Swamy BBDO
The main weak point in the Indian advertising industry today is that it continues to feel that somehow the western ways or methods are superior. Creative is developed on the lines of creative in the West and evaluated in the same manner. There is no reason to feel this way. After all, India has art and culture which is distinct and different from anything elsewhere. In fact, this is being borrowed and internalised by others and will soon be played back to us as the original way. Perhaps then we Indians will begin to pay more heed to it!