Ashish Chadha, who had quit India Today Group as Associate Publisher and Business Head of the Business Division, has joined Yahoo! India as Head Audience Marketing.
Wunderman India, the one-to-one communications arm of Rediffusion Y&R, has announced Leroy Alvares as its new President. He will be based out of Mumbai and will be reporting into Mahesh Chauhan, Group CEO, Rediffusion Y&R. Alvares comes in from Tribal DDB, India.
TAM AdEx data has again put Vodafone as the most visible brand during the Indian Premier League Season 2 from April 18 to May 9, 2009. Nevertheless, a couple of matches have also shown FMCG brands like Lifebuoy Total and Ponds also increasing their share.
Magazine publishers are not a happy lot over the results of IRS 2009 R1, registering decline in readership in yet another Round. Some Hindi magazine publishers that exchange4media spoke to were even of the opinion that the IRS was not equipped to calculate the right circulation numbers for the magazines.
As mentioned in the last few IRS reports, the Average Issue Readership (AIR) figures show that most publications have not been doing particularly well. While dailies have seen a decline in their AIR figures, it is magazines that have been worst hit. The story for Hindi magazines is no different.
After the tremendous response and participation seen in the first ever Media Quiz 2009 in Delhi on May 13, the Media Quiz now heads to Kolkata today. The finals will be held in Mumbai on May 22. The ‘Media Quiz’ is presented by exchange4media in association with Star News. Mumbai Mirror is the associate sponsor, while Encompass is the event partner.
Images Group has recently launched ‘Shoes & Accessories’, a magazine devoted exclusively to the footwear and accessories business. The monthly magazine is priced at Rs 100 and is targeting a circulation of 25,000 copies per month. Amitabh Taneja is the Editor-in-Chief, while Annou Iyer is the Executive Editor.
Hindi general entertainment channel Colors has moved its media duties to Maxus. The current account size is upwards of Rs 50 crore. The incumbent on the business was TME. Colors officials have confirmed the development to exchange4media.
Online vertical ad network, Networkplay.in, which claims to have grown over 40 per cent in the first quarter itself, is confident of growing more than 60 per cent in the third quarter. The company has already generated 45-50 per cent of the annual numbers from its exclusive partnership with Linkedln alone. Sunil Punjabi, Co-founder and VP, Networkplay, shares the network’s growth plans with exchange4media.
Gully Cricket perhaps has been one of the best of on ground activities adopted by brands time and again in India. The concept has worked for every brand. Coinciding with the ongoing IPL and along with the summer vacations, Dabur, too, taps into the popularity of gully cricket through a tournament in Chennai to promote its brand Glucose D.
The exit polls were a fiasco. The pollsters, pundits, psephologists and analysts had no clue, says veteran journalist Sandeep Bamzai, as he analyses the exit poll predictions on various channels and the real numbers that came forth post the counting.
In a bid to contemporise and refresh the core of the brand, Nirma washing powder has unveiled a new commercial, but has done that without eroding its basic essence of simplicity, sincerity and joyful upliftment. Taproot India is the creative agency behind the campaign, while Purnima Advertising is the media agency on the Nirma account.
Starting 2009, Maxus India has been making quiet a buzz in terms of acquiring new businesses. Recently, the agency announced a global re-branding exercise that involves a change in logo and other office stationery change. Neil Stewart, CEO, Maxus Asia Pacific, exclusively shares with exchange4media the thought process and rationale behind the re-branding exercise for Maxus.