UTV Software Communications Ltd on December 23, 2008, announced the temporary withdrawal of all its plans for dealings with the Pakistan market in an endeavour to support the Indian Government in demanding stricter action against terrorism emanating from Pakistan.
The Ministry of Information & Broadcasting has signed a Grant of Permission Agreement for establishing, maintaining and operating a community radio station with the Sharanbasaveshwar Vidya Vardhak Sangha, a Gulbarga, Andhra Pradesh, based NGO.
Everest Brand Solutions has reported topline revenue growth of over 40 per cent in 2008. With this, the agency has embarked on its re-emergence with new wins and impact campaigns. D Rajappa, President, Everest Brand Solutions, says that the agency has won accounts worth over Rs 100 crore in 2008 alone.
With wins like Pantaloon, Cremica, Faber, Ticketvala and Amul Bodywarmer in 2008, three-year old Saints & Warriors is looking at an even better performance in 2009. This is despite Pushpinder Singh, Founder, Saints & Warriors, admitting that the current economic slowdown might also hit “agencies like ours who work on a creative retainer model”.
With an intriguing name like Hungry & Foolish Creative Products, one definitely would want to know more about such an agency, especially the choice of name. However, founders Ramesh Srivats and Anto Noval prefer to remain tightlipped, for now, even as we wait for one the newest enterprises in the Bangalore market to open up more about their activities.
India has come a long way from being a backpacker’s paradise to a high value leisure tourism destination. However, the double whammy of global financial crisis and the Mumbai terror attacks have started taking a toll on India’s tourism industry. Campaigns like Incredible India notwithstanding, time now is to also look at the domestic traveler to drive growth, says veteran journalist <b>Sandeep Bamzai. </b>
The digital medium might be still treated as a support medium in the media plans for most campaigns, but the trend of more and more high-end brands opting for digital as a strategic medium for their campaigns is creating a new buzz for the medium.
Whether it was lack of choice or a major calculated gamble, but 9X’s decision to air only repeat programming even after the dispute between the workers and producers was over has put the channel in an uncomfortable position with quite a few advertisers. While some media agencies have renegotiated their deals with the channel or have taken the channel off their media plans, some are comfortable with the fact that the channel is still delivering the kind of GRPs that it was even with original programming.