MindShare Fulcrum’s Amol Dighe has joined STAR India as VP - Sales Strategy. Dighe has assumed his new role this week and is reporting to Kaushal Dalal, who heads the Sales Strategy function for STAR India. At MindShare Fulcrum, Dighe was recently promoted to as Trading Services Director, prior to which he was an Investment Director. He was reporting to Himanshu Shekhar, GM, MindShare Fulcrum.
Taruna Singh has joined Interactive Television, a 360-degree marketing solutions company as Manager, Business Development. She will be catering to big brands from various industries such as lifestyle, F&B, banking, insurance, IT, automobiles, etc. Her previous stint was with Rediffusion DY&R, where she was Senior Account Executive. Singh has also worked with Bates Enterprise for three years as Account Executive. She has handled brands like MasterCard, Cobra beer, TDI, Swaroski, Interactive TV, Radico Khaitan, Cartoon Network and Habitat Centre, among others, during her stint in advertising.
M Subramaniam has been appointed as Vice President – South, Rediffusion DY&R Public Relations. He will be based in Bangalore and will report to Lokesh Tiwary, Group President, Rediffusion DY&R PR. With over 19 years’ experience, Subramaniam is a seasoned communications expert having worked in diverse fields such as advertising, marketing and PR. A graduate from the Xavier's Institute of Communications, Mumbai, he has worked for Ogilvy PR, Perfect Relations and Gutenberg PR, prior to joining IBM, where he was responsible for External Communications for the company.
In a sudden development, Dibang, Managing Editor of NDTV's Hindi news channel NDTV India, has ‘stepped down’ and gone on two months’ leave. In his place senior staffers Sanjay Ahirwal and Manish Kumar have been entrusted with the responsibility of overseeing the day-to-day news operations.
Hallmark Group, UK, specialists in commemorative precious metal stamp replicas, has appointed TBWA\India as its communications partner for its foray into India. The agency will be responsible for advertising, direct marketing, online communication and PR.
In a bid to reinforce their positioning, AHA has unveiled a new avatar that is younger and more vibrant. The institute has also come out with a communications package that talks of creating a new species that allows people to fly without wings.
Day two of the third Annual Corporate Communications meet had Renu Kakkar from Apeejay Surrendra Group sharing the core value of communication as the driving force for a corporate value. Kakkar spoke about focussing communication as a driving force for corporate value that can aid in sustaining productivity, reduce attrition and energise an organisation.
Keeping in mind the growing younger tech savvy clientele, Lenovo and Disney Consumer Products have unveiled a limited edition Power Rangers Mystic Force themed desktop.
Day two of the third Annual Corporate Communications meet had Anurag Batra, Managing Director and Editor-in-Chief, exchange4media.com, elaborating on the new media landscape and reputation management, as also the usage of Internet, and its impact on several businesses.
Rediffusion DYR has won the creative duties of Samsung India’s GSM business. Sources close to the development put the account size at Rs 8-10 crore. Rediff will work in addition to Cheil on this business.
The Government has formed an inter-ministerial group (IMG) to formulate a policy and regulatory framework on IPTV to remove ambiguities surrounding the services. The IMG comprises telecom, IT and I&B secretaries, who will meet next week in this regard.
P9 Integrated and Universal Music have announced their partnership for marketing the latter’s complete music library that include titles from popular artistes like 50 Cent and Enrique Iglesias. The branding opportunities for these titles will be exclusively handled by P9 in India.
Following the global consolidation of the $200 million plus Wrigley account, it is reliably learnt that Mudra Delhi will be handling the creative duties for the Rs 25-crore Wrigley’s business.
Live India is the new avatar of Janmat as in Broadcast Initiatives Ltd., the news and current affairs channel promoted by Sri Adhikari Brothers, and went live on August 3, 2007. With this new programming and new improved on air look, the channel switches to the 24-hour live news mode from its current programming mode. The company has invested substantially on its new avatar.
I don't think there exists any so-called 'ad agencies' any more on this planet. For the past few years ad agencies had to become integrated marketing agencies. They are all called brand agencies or integrated communication agencies. They needed to respond to the growing client needs. It's no longer just television but also direct mail. They have to sort of develop on all 12 keys of the piano and not just on one or two.