Vinit Karnik
guestcolumn@exchange4media.com
@Vinit Karnik
Authors
Guest Column: Building a sustainable sporting culture: Vinit Karnik, ESP Properties
Sports as an eco-system is fast evolving in India. As a platform if leveraged well, it can go beyond a vanilla media buy and can actually provide multiple and complex solutions to brands marketing and communication objectives, writes Vinit Karnik, Business Head, ESP Properties