Vineet Sharma
Assistant Vice President
Mitchelle.Dsouza@posterscope.com
@Brandscope_Ind
Authors
Assistant Vice President, Brandscope India
Measurability? The biggest question thrown at an OOH agency today
Guest Column: Vineet Sharma, Assistant Vice President, Brandscope India, gives a detailed account of how the need for campaign measurability started kicking in