Vikas Mehta
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@Vikas Mehta
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Guest Column: The Conflict of Conflict: Vikas Mehta
In agency-client contracts, the clause of conflict often becomes a cause of conflict. if every client needs more agencies on its roster, by corollary every agency needs more clients to continue growing. So how does one protect the clients’ interest in this, without putting a noose around the agency’s neck? Vikas Mehta Group CMO, President, Group Marketing Services. MullenLowe Lintas Group India gives an interesting perspective on this perennial debate
Remembering V Ramani: Vikas Mehta
Vikas Mehta, V Ramani’s former colleague, remembers him as the quintessential advertising man who understood the power of creativity, especially in media