Authors

Guest Column: Industry head Vidhu Sagar writes on the changing world of retail media advertising and why it should be part of brand strategy

Vidhu Sagar Mar 29, 2023 10:19 AM

Guest Column: Vidhu Sagar, Managing Director-India, MediaDonuts, said that metaverse, CDP, social media, AI/MI are among the key elements that digital marketers should focus on this year

Vidhu Sagar Jan 4, 2022 9:12 AM

Guest Column: Vidhu Sagar, Managing Director - India, MediaDonuts, outlines the Covid-19 impact on Indian media and how digital overtook print for the first time in India

Vidhu Sagar Jul 29, 2021 3:26 PM

Guest Column: Vidhu Sagar, Managing Director, MediaDonuts India, outlines new buying patterns of consumers induced by the Covid crisis

Vidhu Sagar Dec 23, 2020 1:48 PM

Vidhu Sagar, Managing Director - India, MediaDonuts, examines the recourse marketers may take to trace digital fingerprints in the absence of third-party cookies

Vidhu Sagar Nov 3, 2020 11:52 AM