Umang Mathur
Umang.Mathur@e4m.com
@UmangMathur
Authors
The author is founder and CEO of i Media Networks
Guest Column: It is an optimistic festive season for ad spends: Umang Mathur, i Media Networks
An ET report states that FMCG companies have seen their customer base shrink due to demonetisation and increased love for herbal products. To counter that, major FMCG companies have decided to invest more money in advertisements to woo customers.
Guest Column: New trends in digital advertising: Umang Mathur, Founder and CEO, i Media Networks
Digital Advertising wave has hit the country and has hit it hard, but instead of doing damages, it has changed the outlook of advertising today