Thomas Mathew
guestcolumn@exchange4media.com
@Thomas Mathew
Authors
Guest Column: All that Satyamev Jayate changed...
GroupM's Thomas Mathew analyses SMJ's first episode to demonstrate how weekend viewer behaviour responds to differentiated programming
Guest Article: Bridging cricket’s gender divide: IPL-09’s Mumbai Vs Delhi story
One of the key differentiators of IPL, as compared to other cricket telecasts, has been its ability to deliver relatively higher ratings even among female TG. In this context it would be worthwhile to evaluate the dynamics of male/female viewing pattern during IPL’09 and how it compares with top rated serials on GECs, and market level male/female viewing pattern differences, says mConsult’s Thomas Mathew.