Tejinder Gill
General Manager
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Authors
General Manager of The Trade Desk in India
Connected TV: Targeting the Present for the Future
Tejinder Gill, General Manager - The Trade Desk, writes how CTV can address the common problems posed by linear TV in marketing and how free ad-supported streaming TV can revolutionise the industry
Why advertising-supported OTT is the future
Guest Column: Tejinder Gill, General Manager of The Trade Desk in India, inquires if an OTT model that is fully or partly supported by advertising gives consumers what they want