Sudarshan Dharmapuri
guestcolumn@exchange4media.com
@Sudarshan Dharmapuri
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Guest Column: The changing rules of customer engagement in 2014
2014 will see trends such as 'Data', 'social', 'analytics', 'mobile', 'CRM' taking a step further, where consistent convergence will play the key role, says IMImobile’s Sudarshan Dharmapuri