Shantanu David & Sohini Ganguly
Senior correspondent
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Authors
Senior correspondent
Cookie still here: Where are marketers headed?
Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises user privacy while delivering effective advertising, say experts
Industry will get time to adapt to cookie deprecation: Experts on phase-out delay
Industry players say the delay will give Google more time to address concerns surrounding its proposed solutions