Sanjay Trehan
editor@exchange4media.com
@Sanjay Trehan
Authors
IMPACT Annv Spl: Achieving digital brand objectives
Sanjay Trehan, Head, MSN India, writes about how brands can leverage digital media to build themselves into long term players with serious market equity
Guest Article: Unified digital industry body needed to define rules: Sanjay Trehan
Microsoft India’s Sanjay Trehan stresses on the need for a unified digital industry body to have a proper web measurement system in place. “As practitioners of this media, it is for us to define the rules of this game,” he writes...