Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world such as Gattu, Rasna Girl, Onida Devil and Chintamani
Guest Column: Dr. Sandeep Goyal, MD Rediffusion, writes on how accurate consumer targeting will be the No. 1 requirement for brands & the other trends in advertising that will define the years ahead
Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and moral conflict
Guest Column: Sandeep Goyal, Chairman of Mogae Group, recounts the industry's previous brushes with TRP tampering and shares his views on the recent controversy