Sandeep Goyal
Founder and Chairman, Mogae Group
sandeep@goyalmail.com
@_SandeepGoyal_
Authors
Founder and Chairman, Mogae Group
Shashi Vandrevala: My first client who taught me so much
In this edition of ‘She is Strength’, Dr. Sandeep Goyal, Chairman of Rediffusion, shares why Shashi Vandrevala is even today his Shero
Lalitaji was not just a mascot but the embodiment of the brand
Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world such as Gattu, Rasna Girl, Onida Devil and Chintamani
2022: Looking back to look ahead
Guest Column: Dr. Sandeep Goyal, MD Rediffusion, writes on how accurate consumer targeting will be the No. 1 requirement for brands & the other trends in advertising that will define the years ahead
Conflict of interest in cricket: Real or imagined
Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and moral conflict
The Amusing Business of the TRPs
Guest Column: Sandeep Goyal, Chairman of Mogae Group, recounts the industry's previous brushes with TRP tampering and shares his views on the recent controversy
Media Maestro DK Bose: A life unstoppable
Guest Column: Sandeep Goyal, Founder & Chairman of the Mogae Group, remembers DK Bose as a man who lived more by his heart than his rational mind