Sachin Uppal
Sachin.Uppal@e4m.com
@SachinUppal
Authors
The author is the CMO of Play Games24x7
Guest Column: Digital Ad Fraud, the biggest threat for marketers today: Sachin Uppal, CMO, Play Games24x7
Bot-driven traffic, pixel stuffing and other such tricks are outright fraud and make less than 50% of all online ads seen by a real human