Guest Column: Rubeena Singh - Country Manager India & MENA, AnyMind Group writes that virtual influencers, armed with creative freedom and storytelling potential, can offer new opportunities to brands
Guest Column: Rubeena Singh, the CEO, iProspect India, outlines key rules for brands on the path to digital transformation with respect to reaching, engaging and converting consumers
Guest Column: Singh, the CEO of iProspect, spells out why there’s no substitute for hard work, irrespective of one's gender, to break the proverbial glass ceiling