Ronita Mitra
Founder, Brand Eagle Consulting
ronita@brandeagleconsulting.com
NA
Authors
Founder, Brand Eagle Consulting
Tanishq ad incident – a potential problem for the entire industry
Guest Column: Ronita Mitra, Founder, Brand Eagle Consulting, writes why large, reputed, influential organisations need to come together to develop a combined strategy to address such situations
The authenticity of TRPs influence decision making
Guest Column: Ronita Mitra, Founder, Brand Eagle Consulting, writes why an environment fraught with squabbles amid the recent TRP scandal is an unnecessary risk to any brand’s equity