Rahul Kansal
editor@exchange4media.com
@Rahul Kansal
Authors
IMPACT Annv Spl: Advantages of print for brand engagement
Apart from disseminating information, print can also be effectively used for active brand engagement, writes Rahul Kansal, Bennett Coleman and Co Ltd.
Expert View: Rahul Kansal - How to prevent readership studies from getting it so wrong
While IRS (or NRS, if it ever rises from the ashes) must take a fundamental re-look at all aspects of the research methodology involved – from sampling to the interview process to the method for projection – there is one area that needs particularly urgent attention, says Rahul Kansal, Chief Marketing Officer, BCCL.