Priti Murthy
editor@exchange4media.com
@Priti Murthy
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Priti Murthy is now OMD India CEO
Priti Murthy is currently with the GroupM media agency Maxus, as Chief Strategy Officer.
How measuring relevant KPI consistently is possible
From a world of brand track to pre-post analysis, the marketing fraternity needs to move towards understanding and measuring what matters, says Priti Murthy, National Director, Insights at Maxus