Piali Dasgupta
Senior Vice President – Marketing, Columbia Pacific Communities
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Authors
Senior Vice President – Marketing, Columbia Pacific Communities
Are social media influencers replacing celebrity ambassadors?
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes on the creator economy and its dimensions
In the digital era, consumer can be the brand and brand the consumer
Guest Column: Piali Dasgupta, Senior Vice President – Marketing at Columbia Pacific Communities, writes about the growing impact of digital marketing on consumer behaviour
The age of high EQ ads
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes why everyone -- from the brands to audience -- wins when advertising becomes progressive