Paritosh Joshi
editor@exchange4media.com
@Paritosh Joshi
Authors
Guest Column: Is the ASCI Code stifling creativity in advertising?
Over a period of time, the fiercest creative minds learn to treat these limitations not as obstacles to crafting great brand messages but worthy adversaries who force their minds into a higher gear, says communication consultant Paritosh Joshi
The Arnab-Modi interview and ideas for audience measurement
Paritosh Joshi, independent media & communication consultant, comments on how social media benefits future television measurement systems