Pallavi Borkar
pallavi.borkar@exchange4media.com
Authors
Assistant Editor
CMOs opine - Not possible to substitute TV as a primary brand building medium yet
At the TV First conference, a panel of experts from Pidilite, Dabur, Patanjali, FCB Ulka, Kellogg India and UltraTech Cement arrived at a consensus that to achieve scale in India TV is the way to go
DAN-e4m 2019: We do our own technology & have built the lightest news app: Arnab Goswami
Talking about going global on digital, Goswami says that by 2020 Republic will merge its broadcast business in a more direct way with its digital business
DAN-e4m Digital Advertising Conference: Arnab Goswami rolls the dice
Moderated by Ashish Bhasin of DAN the panel discussion also saw Ajoy Roy-Chowdhury of Facebook & Puja Pannum of Blis discussing digital beyond marketing
IBC: We are on a mission to make Mayonnaise relevant: Oliver Mirza, Dr. Oetker India
At the India Brand Conclave 2018, Mirza talks about building 'veg mayonnaise' as a new category and how Dr. Oetker has adapted to Indian taste and needs
Indian Content Marketing Awards 2018: Countdown begins!
Only two days to go, the event provides a stunning showcase of talent, expertise, inspiration and insight for brand marketers
Zee Corporate's campaign for Kerala flood victims is a tribute to its culture & people
Zee Corporate's campaign ‘#DibbaLautaao’ urges people to extend help to the state by reminding us of the true spirit of Kerala people
ICMA 2018: Mindshare and Jagran Prakashan lead the shortlist
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A total of 108 entries have been shortlisted for Audacity e4m Indian Content Marketing Awards 2018
Content JAM: Storytelling in today's digital age
Rajesh Ramakrishnan, MD, Perfetti Van Melle India, & Sunil Kataria, Business Head - India & SAARC, Godrej Consumer Products Limited (GCPL) to address Content JAM conference at ICMA 2018
ICMA 2018: 20 Categories open to entry, judged by R Balki and stalwarts
Our jury members include industry veterans from brands Uber, Amazon, P&G, Titan, Danone India, Redbus, McDonalds, LG Electronics India, Mindshare, TBWA India, Kraft Heinz, PwC, BrandMusiq, Brand Eagle Consulting, and others
Indian Content Marketing Awards 2018 recognises beautiful ideas executed brilliantly
The third edition of Audacity e4m Indian Content Marketing Awards and second edition of Content JAM is here, send in your entries to get rewarded by industry stalwarts
Pitch CMO Summit: A discussion on understanding the purchase journey to create great CX
The panel of experts spoke on how companies that provide exceptional customer service set themselves apart from the competition
Techमंच: Watch Rahul Gautam of Ford India speak on the role of CMOs in a data-driven industry
Gautam, VP, Marketing, Ford India, discussed the importance of marketing, brand building and its relevance in today’s digital world
Understanding Marketing in an Era of Digital Disruption at IDMA and Techमंच 2018
exchange4media Group’s exclusive event for marketing professionals to expand their network and stay on top of the latest developments in digital media, technology and marketing
High tea over high hopes and aspiration for advancement of women
A success and leadership summit for women held in Mumbai saw top leaders speak about building a dream job and answered tough questions on success
Only placing logos on IPL jerseys may not do well for brands: National Director, Wavemaker India
Jigar Rambhia shares his views on the indisputable popularity of IPL among sponsors and cricket aficionados