Nisha Narayanan
guestcolumn@exchange4media.com
@Nisha Narayanan
guestcolumn@exchange4media.com
@Nisha Narayanan
IPL has millions of fans across the globe and will be the buzz for the coming month and a half. Radio for its part, has been an integral part of the IPL extravaganza since its inception. From partnering with IPL teams, to giving match updates & match tickets, to doing on-ground activations etc., radio has been finding innovating ways to fuel the nation’s passion for cricket, says Nisha Narayanan.