Naresh Gupta
guestcolumn@exchange4media.com
@Naresh Gupta
Authors
Guest Column: In 2017, social media platforms to invest in transparent and platform agnostic measurements: Naresh Gupta, Bang in the Middle
Naresh Gupta, CSO, Bang in the Middle, speaks about events which made 2016 interesting and memorable and if 2017 will usher in some stability
Guest Column: Demonetisation and Consumerism - Naresh Gupta, Bang in the Middle
In a country where credit card is a status symbol, going plastic in transaction is not something that can happen overnight. Is this an opportunity for the brands to connect with consumers in new way? Can demonetisation become the new anchor for driving brand conversations? – writes Naresh Gupta, CSO, Managing Partner at Bang in the Middle
Tribute: Naresh Gupta: AGK, the inspirational figure
The lessons I learnt from A. G Krishnamurthy have remained the lessons that made my career writes Naresh Gupta