Manas Mishra
Manas Mishra, Co-founder at Mediant
Manas.mishra@mediant.asia
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Authors
Manas Mishra, Co-founder & MD of Mediant Communications
Self-certified ads: SC changes life in adland, forever
Guest Column: Manas Mishra, Co-founder & MD, Mediant Communications, writes that the SC order is a major step towards creating accountability in marketing & advertising of consumer products, services
Geotargeting can help TV fight OTT
Guest Column: Manas Mishra, Co-Founder at Mediant, writes linear TV must look back on some of the opportunities that it let go of in the past
Measuring ROI can increase newspaper AdEx 1.5X by 2025
Guest Column: Manas Mishra, Co-founder, Mediant, suggested that simple solutions like Cloud Telephony can improve the ROI of newspapers, challenging the AdEx shift to digital media