Manajit Ghoshal
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IMPACT Annv Spl: 7 impactful ad innovations in print
Manajit Ghoshal, Managing Director & CEO, Mid Day Infomedia, elaborates on the seven impactful innovations that Mid Day has done.
Guest ArticleIRS and the elusive credibility: Manajit Ghoshal, Mid-Day Infomedia
Almost 80 per cent of the ad spends by big media buying agencies is decided with the help of automated media planning tools, which track the No. 1, 2 and 3 in each market. These rankings are decided by IRS stats. However, neither the archaic research methodology nor the pace of adaptation seems to suggest that the MRUC is taking this seriously, laments Manajit Ghoshal, MD & CEO, Mid-Day Infomedia.