KU Rao
editor@exchange4media.com
@KU Rao
Authors
Guest Article: Is IRS a worthy print currency? – KU Rao, CEO, DNA
The IRS Q2 2010 is out, with its accompanying issues and debates on whether the IRS really represents the industry properly, especially given that the numbers sometimes are so much at variance with the ground factors. KU Rao, CEO, DNA wonders whether it would be better to have an ‘Indian Response Survey’ of media.