Kartik Sharma
Chief Executive Officer, India · Omnicom Media Group
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Chief Executive Officer, India · Omnicom Media Group
The brand conundrum - To metaverse or not to metaverse?
Guest Column: Before taking the plunge into the metaverse, Kartik Sharma, Omnicom Media Group India, urges brands to take a learn-and-embrace mindset instead of the we-want-to-be-first approach