Imran Fazal
Correspondent
imran.fazal@exchange4media.com
NA
Authors
Senior Correspondent
Will influencers become the new kingmakers?
Be it PM Modi or Rahul Gandhi, all political parties are waking up to the appeal of the ‘influencers.’ Will they have a big hand in swaying opinions in the next few elections?
‘Ads on TV news as a genre help drive brand reach or saliency’
Saibal Biswas, Head of Marketing, Partnerships and PR at MediBuddy, talks about adopting a customer-centric approach for the brand’s marketing strategy
Ajay Simha joins L'Oréal India
Highly placed sources at L'Oréal India have confirmed the development to e4m
Meesho gears up to unlock 200 million Indian consumers
The eCommerce platform is running a pilot project with WhatsApp for conversational commerce
Mother’s Recipe calls for creative pitch
The incumbent agency of the brand is Triton Communications
‘We are number 1 because people are watching us’
Avinash Kaul, Managing Director, AETN18 and CEO - Broadcast for Network18, shares insights about the channel’s top ranking, BARC ratings and much more
Meet the radio leaders making waves
Today, we look at the chiefs of ad sales and revenue departments of the country’s leading radio platforms who have been skippering the industry through its many challenges
Print's power: Meet the industry's revenue & sales chiefs
We look at the heads of ad sales and revenue departments of the country’s leading media publications who have been at the forefront of this sector’s revival and growth
The revenue bosses of TV news
Know the senior officials of TV news companies who strive to keep the business running despite all odds
The AdEx heroes of TV and OTT
Today we feature leaders who have driven growth for the television and OTT industries through transformative sales
Doyens of digital: Meet the leaders who rake in the revenue
Here we feature the leaders who have driven growth for digital platforms through transformative sales
TV is still the biggest medium for us: Mukesh Mishra, Adani Wilmar
Mishra, VP - Sales and Marketing, Adani Wilmar, lets us in on the impact of Russia Ukraine war on the company’s revenues, views on competitors and more
‘India is now among the top 5 markets for Budweiser globally’
Vineet Sharma, Vice President, Marketing at AB InBev, shares the brand’s marketing strategy and talks about its partnership with the FIFA Qatar World Cup
We want more and more people in India to get exposed to NFT: Anshul Ailawadi, Viacom18
In conversation with e4m, Ailawadi, Head–Youth, Music and English Entertainment, Viacom18, highlights consumers' growing interest in crypto blockchain and the NFT space