Hitesh Chawla
guestcolumn@exchange4media.com
@Hitesh Chawla
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Guest Column: 2017 will witness content marketing led analytics: Hitesh Chawla, SilverPush
Revealing the top media trends for 2017, Chawla says that though content has been a key element in marketing funnel since the start of advertising, it hasn’t evolved in sync with the pace of consumer purchase funnel in a multi-screen world