Haresh Nayak
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@Haresh Nayak
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Guest Column: Digital becomes a quintessential delectable in 2015: Haresh Nayak
Haresh Nayak, Regional Director, Posterscope APAC and MD, Posterscope Group India on the vast potential, for digital OOH advertising to interact with and have an impact on consumers in their daily lives
Cinema advertising : The 70mm impact
Haresh Nayak, Regional Director, Posterscope APAC & MD, Posterscope India, urges marketers to leverage cinema advertising which is growing at 35-40% YOY, faster than online, radio or overall advertising growth
Guest Column: Mall it up! - Haresh Nayak
Haresh Nayak, Regional Director, APAC & MD, Posterscope, says advertisers need to be where maximum consumer indulgence is - malls & multiplexes
Guest Column: Decoding the new & complex OOH ecosystem
In today’s increasingly complex world OOH needs a much more advanced positioning that keeps it relevant to consumers and advertisers alike, says Haresh Nayak, MD, Posterscope Group
Guest Column: Adapt or vanish – Haresh Nayak
The OOH industry follows a ruthless Darwinian trajectory. To succeed, we need to be associated with the future, says the MD of Posterscope
Guest Column: NFC in retail – The big opportunity
Near Field Communication can revolutionise the retail space and bridge the knowledge gap, says Haresh Nayak of Posterscope India
Guest Column: Digital is catalyst for convergence of media
Digital can help link OOH to radio or print – be it through QR codes, augmented reality, NFC or visual search, says Haresh Nayak of Posterscope
Guest Article: It all comes down to research, of course
As the media market grows increasingly complex and fragmented, more than ever the industry needs to prove that out-of-home can truly prosper. While not cheap, sound research standardised across multi-markets and regions is the answer, believes Haresh Nayak, Managing Director, Posterscope Group India.
Guest Article: Rising to the challenge of transition - Haresh Nayak
All media face enormous challenges, and the biggest challenge of all is for media to demonstrate value in an increasingly complex market. In the OOH space, clients need to know what’s in it for them and why OOH delivers, writes Haresh Nayak, Managing Director, Posterscope India, explaining how research and collaboration are the keys to success...
A future for out-of-home with mobile? – Haresh Nayak
From the consumers’ point of view the future of mobile phones seems to be all about apps; but from the advertisers’ perspective, the future of mobile may be all about… posters, says Haresh Nayak, Managing Director, Posterscope India.