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As 2015 comes to an end, Dheeraj Sinha, Chief Strategy Officer, Grey South & South East Asia writes about the changes which the advertising industry needs to undergo in order to stay relevant. Sinha outlines three main shifts that need to take place for this………

Dheeraj Sinha Dec 28, 2015 9:02 AM

As 2015 comes to an end, Dheeraj Sinha, Chief Strategy Officer, Grey South & South East Asia writes about the changes which the advertising industry needs to undergo in order to stay relevant. Sinha outlines three main shifts that need to take place for this………

Dheeraj Sinha Dec 28, 2015 8:13 AM

Dheeraj Sinha, Regional Planning Director at Bates141, writes about the seven ways a creative guy destresses...

Dheeraj Sinha Nov 25, 2011 9:20 AM

While advertising by definition was selfish about what it had to sell, today’s construct of engagement is more worried about what’s socially important. Even if it at times it goes against the logic of your own product, writes Dheeraj Sinha, Regional Planning Director, Bates141.

Dheeraj Sinha Jun 27, 2011 9:34 AM

It’s the power of re-combination, of creating alchemy from the existing, that today’s digital age needs and rewards, says Dheeraj Sinha, Regional Planning Director, Bates141.

Dheeraj Sinha Jun 23, 2011 12:10 PM

The debates and conversations at Cannes Lions 2011 are reflective of what’s keeping the marketing and communications community of the world awake at night, says Dheeraj Sinha, Regional Planning Director, Bates 141, as he blogs for exchange4media from Cannes.

Dheeraj Sinha Jun 21, 2011 3:32 PM

If it weren’t for the scorching heat outside and the superb air-conditioning inside, would one still sit through those presentations, wonders Dheeraj Sinha, Regional Planning Director, Bates141, as he feels there’s an air of ‘been there, done that’ at GoaFest…

Dheeraj Sinha Apr 11, 2011 9:25 AM

“Looking beyond ourselves is the key to new inspirations that all of us are so desperately trying to squeeze out of these sessions,” says Dheeraj Sinha, Regional Planning Director, Bates141.

Dheeraj Sinha Apr 11, 2011 9:20 AM