From premium to programmatic: Has YouTube masthead’s value taken a hit amid cost surge? Once a premium digital ad staple, YouTube’s masthead ads have now become a pricier, less exclusive option, with advertisers now questioning its ROI Deep Kalra Oct 8, 2024 4:00 PM
The best of digital industry in 2011: Deep Kalra Deep Kalra, Founder & CEO, Makemytrip.com, lists the key highlights of the digital industry in 2011 and the changes expected in 2012 Deep Kalra Jan 12, 2012 7:17 AM
IMPACT Annv Spl: 7 strengths of online media Deep Kalra, Founder & Chief Executive Officer, makemytrip.com, highlights the ways online media is benefitting marketers Deep Kalra Jan 6, 2012 7:44 AM