Avik Chattopadhyay
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@Avik Chattopadhyay
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Guest Article: The brand is a wasting asset – Avik Chattopadhyay, Saffron Brand Consultants
According to Avik Chattopadhyay, CEO - India, Saffron Brand Consultants, a brand is a ‘wasting asset’ with a lifespan. He states that the moment the brand comes into contact with its desired target consumer, it starts depreciating.