Atique Kazi
guestcolumn@exchange4media.com
@Atique Kazi
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Guest Column: Combating ad blocking: Atique Kazi, Xaxis
The question for the developing world’s digital industry is whether it can avoid repeating the mistakes of the recent past and find a way to deliver an effective and user-centric experience to these new consumers from day one, writes Atique Kazi, Director, India at Xaxis