Ashwini Deshpande
Ashwini01@exchange4media.com
@Ashwini Deshpande
Authors
The author is Co-Founder and Director of Elephant.
Guest Column: Diary of a CCC (Complete Companion @Cannes)
Ashwini Deshpande, Co-founder & Director of strategic design consultancy Elephant, takes time to observe all that is happening in and around the 64th Cannes Lions International Festival of Creativity
Cannes 2015: Looking for priceless nuggets: Ashwini Deshpande
"We had an amazing piece of advice from Andy Payne, our jury President. He revealed his ICE principle to us. Idea, Craft, Engagement," says Deshpande, Co Founder & Director of Elephant, who is part of Cannes Design Jury, as she talks about judging entries with ICE principle