Ashok Venkatramani
guestcolumn@exchange4media.com
@Ashok Venkatramani
guestcolumn@exchange4media.com
@Ashok Venkatramani
As my stay comes to a close, the feelings about the trip is a bit mixed. The exposure to some good advertising work and some interesting sessions, apart from exploring the French Riviera were the positives. The inconsistency of the festival quality and low levels of networking would probably be the negatives, writes Ashok Venkatramani, CEO, Media Content Communication Services, exclusively for exchange4media.
This is one global meet where India and China are not dominating the discussions. It is unlikely that these markets don’t produce good communicators… The only deduction one can draw is, maybe, they end up making advertising which sells products rather than win awards, writes Ashok Venkatramani, CEO, Media Content Communication Services, exclusively for exchange4media.
Cannes at last! The festival has been beckoning for a while now. The decision to go to Cannes itself was not an easy one, given that businesses are just about getting out of recession. However, it was opportunity to give a visible signal that the bad times are well and truly behind us, and so I finally took that opportunity to help kickstart the new financial year, writes Ashok Venkatramani, CEO, Media Content Communication Services, exclusively for exchange4media.