Ashiish V Patil
MTV India, Yash Raj Films
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Ashiish V Patil, MTV India, Yash Raj Films
Is your brand taking a butter-knife to a gunfight?
Guest Column: Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets