Ashee Sharma
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‘There’s an increasing propensity among Indian consumers for mindful indulgence’
In this conversation, Sravani Babu, Associate Director & Category Lead - Quaker, PepsiCo India, shares the motivation behind Quaker’s portfolio expansion, customer behavioural insights and much more
How celebs are adding stars to the start-up universe
The over $340-billion Indian start-up ecosystem with 108 unicorns is presenting a lucrative investment option for celebrities and leveraging star power in return
‘From a qualitative point of view, IPL is a virtual roadblock on TV: no one can miss it.’
Nadia Chauhan, JMD & CMO, Parle Agro, explains why IPL, with its many advantages and unique propositions, is a game-changer for the Frooti and Fizz range
‘IPL enjoys a fairly uniform reach across the country unlike GECs’
While new launches happen on a regular basis but with IPL, it is always bigger and better, given its broad yet deep reach among the brand’s TG
‘IPL on TV helps seed new thoughts & drive perception changes much faster’
Mondelez India leverages Dairy Milk and IPL's celebratory nature for its TV campaign to boost reach and synergies in terms of bringing people together
‘Post the IPL TV campaign, viewers started associating upGrad with specialization’
Arjun Mohan, CEO – India, upGrad, shared that the TV campaign also led to a positive 'dramatic shift' in viewers’ perception of the brand, in addition to delivering on the business goals
‘IPL must be seen as an investment with a broader media strategy’
Anil Viswanathan, Senior Director – Marketing (Chocolates), Insights and Analytics, Mondelez India, talks about the significance of IPL as media property