Arif Ali
guestcolumn@exchange4media.com
@Arif Ali
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Guest Column: Reinvent but retain legacy
The secret to re-branding is to reinvent a brand without losing/weakening attributes that have worked for it in the past, says Arif Ali of Loop Mobile
IMPACT Annv Spl: Marketing mantras for telecom brands
Arif Ali, Head - Brand & Communications, Loop Mobile India Ltd, writes about how to navigate the telecom industry successfully.