Alpana Parida
editor@exchange4media.com
@Alpana Parida
Authors
Banking on rebranding
Alpana Parida, President, DY Works talks about why Indian banks needs to invest in rejuvenating their brands
Guest Article: Using semiotics to build brands
Alpana Parida, President, DY Works writes on the study of symbols and how brands can be built using the science
Guest Article: Using semiotics to build brands
Alpana Parida, President, DY Works writes on the study of symbols and how brands can be built using the science