Betterhalf gets India's first Chief Matchmaking Officer, Asha Ji
Sheeba Chaddha plays 'CMO' to deliver personalised experience in helping users find their perfect match
Date-wise News
Cadbury Celebrations talks of 'brothers who care'
The Rakhi campaign for Mondelez has been created by Ogilvy India
upGrad encourages professionals to get onto the ‘Bus of Opportunity’ powered by AI
Conceptualized and shot in-house, the film is a musical take on the rapidly changing job dynamics of the last 30 years
Parminder Chopra appointed as CMD of Power Finance Corporation Limited
Chopra becomes the first woman to lead India’s largest NBFC
Sociowash wins Quantum Consumer Solutions' digital duties
The account will be handled by the agency’s Delhi headquarters
Every woman, a diamond, says Tanishq
The campaign has been directed by Harshwardhan Kulkarni and conceptualized by Lowe Lintas
Sunil Gavaskar allays tension in new Dr Reddy’s Laboratories campaign
The cricketer has been roped in as the brand ambassador of the company's #TensionMatLo campaign
Value 360 Communications bags PR mandate of Digikore Studios
The partnership is aims to strategically enhance Digikore Studios' brand visibility, reputation, and market presence within the competitive Visual Effects (VFX) industry
QDML rebrands itself as Quint Digital Ltd, revenues up over 15%
The company has also entered into a joint venture to foray into the area of Artificial Intelligence
Made In Heaven: A match made for brand integration?
Season 2 of the show has Zomato, MG Motors, Bvlgari and Sabyasachi making guest appearances
Branquila launches creative arm – Bravo!
The agency’s first creative campaign has been conceptualised for Madame
ASCI's new rule: Finfluencers can now offer investment advice only if registered with Sebi
Health and financial influencers must disclose qualifications and registration details on relevant endorsements, according to revised guidlelines
McCann Worldgroup unveils maiden campaign for 'new' Air India
The film titled ‘Talisman’ was created to launch the new brand identity of Air India
Saffola’s latest campaign 40 Under 40 inspires India to ‘eat better and live healthier’
The brand has joined hands with 40 young achievers under 40 to embark on the ‘Eat Right for Healthier Living’ journey over 8 weeks
Pidilite Industries appoints Manish Dubey as Chief Marketing Officer
Dubey was earlier with ICICI Prudential Life Insurance
Debasree Dasgupta named Global VP for Pernod Ricard’s Absolut
Prior to this, she was Marketing Director – Beverages, PepsiCo, for UK, Ireland
Studio 17 joins hands with DistroTV
This collaboration will introduce Kids TV - Sing Along Nursery Rhymes channel to DistroTV's content line-up
Samarjit Singh named Mad Influence COO
Singh has two decades of experience in the media industry
Will 2024 polls lend TV news the much-needed leap?
Industry observers say elections is an opportunity for TV to get an edge over digital with in-depth analysis and extensive coverage
Discussing transformation & future readiness at BW Festival of Marketing
Over 100 senior marketers are coming together at the BW Festival of Marketing which kicks off on August 18 in New Delhi to discuss how marketing moves businesses in challenging times
We should promote magnificence of Indian jewellery globally: MP Ahammed, Malabar Group
Marketing and ad space have become dynamic with growing experimentations in digital and social media advertising, according to the Group Chairman of the jewellery brand
Pitch CMO Summit-Bangalore: Arjun Ranga, Chandru Kalro, Shuvadip Banerjee to speak
To be held on August 18, 10 am onwards
Rediffusion rejigs creative top deck: New roles for Virendra Tivrekar, Nilesh Nayak
Tivrekar named National Head of Art and Nayak is National Head of Copy
Why marketers need to mind their language
With digital revolution brining more of ‘Bharat’ online, advertisers need to increasingly be aware of and offer localization and cultural relevance in their communication, say experts
From virtual jewels to ice-cold beers: Brands go big on curating experiences
Bira 91, Lexus and Tanishq share their journey in developing an experiential marketing strategy that sticks with the consumer