The campaign focuses on promoting preventive healthcare for fathers who often are too busy catering to their family needs
Leo Burnett, Talented, FCB Group India, Dentsu Creative, DDB Mudra, BBDO, Wondrlab Mumbai, Ogilvy India and Mindshare India are amongst the ones shortlisted
The brand releases contextual interruption marketing campaign utilizing platforms such as ZeeTV, ZEE5 and YouTube