A report by Elara Capital claims streaming free IPL will enable Jio Cinema to cross-sell other content offerings and assist with mobile subscriber retention
Guest Column: Durgesh Garg, VP – Operations, Impact Research & Measurement, shares tips on how to get started on the measurement journey while keeping costs in check
As the official rate card is being sent to agencies, it is believed that Disney Star is looking at a 10% hike against the 2022 rates for sponsorship deals as well as 10-sec spots