Lowe Lintas wins Lifestyle’s creative mandate
The account has been won after a competitive multi-agency pitch
Date-wise News
Ferns N Petals appoints Shashwat Goswami as Chief Marketing Officer
Goswami was earlier the Marketing Head at Gaana
ICICI Prudential Life Insurance signs Suryakumar Yadav
Brand to launch new digital-first campaign with the cricketer
NetApp gets Ritesh Doshi as Director Commercial for India and SAARC
He joins from Cisco
80dB bags communications mandate for health-tech company HCAH
80 dB will be handling HCAH’s overall communications strategy with the aim to enhance its corporate image, amplify visibility and drive awareness about its services
Muted Q3FY23 for M&E due to ecomm companies slashing spends, inflation: Elara Capital
According to analysis by Karan Taurani, exhibitors saw improved performance thanks to movies like Avatar-The way of water, Drishyam 2, Kantara and Vikram Vedha
Canadian restaurant chain ropes in Gozoop Group for India debut
The account for was won following a multi-agency pitch
FIH signs JSW as global World Cup partner
The partnership is for upcoming FIH Odisha Hockey Men’s World Cup 2023 Bhubaneswar-Rourkela, which will start on January 13
Duroflex appoints Rajat Rastogi as new CFO
Rajesh Kumar Dash joins as Product and Category Head
GOZOOP Group wins digital mandate of Tim Hortons in India
The digital mandate will be handled by the Mumbai office of the group
Sagarika Bhattacharya joins TMRW as Head – Corporate Communications
Prior to this, she was leading the public relations mandate for Licious
Bisleri teams up with Mumbai Indians as hydration partner
This will be a three-year partnership
‘We will see movement from storytelling to storyliving’
In today’s Epilogue 2022 series, Nitin Mantri, Group CEO at AvianWE, talks about how the pandemic has ushered in a new leadership paradigm
Mamaearth founder clarifies valuation concerns
In a social media post, Varun Alagh has said the valuation discovery will take place after conversations with investors
Schneider Electric ropes in Manish Pant as Executive VP - International Ops
Pant was earlier President - East Asia & Japan Zone
Prashant Deshpande elevated as Chief Brand Officer, Kurlon
In the newly created role, Deshpande will be looking after brand communication, retail business and CSR
Over 18,000 employees to be laid off: Amazon
CEO Andy Jassy cited uncertain economic conditions and rapid hiring in an email to staffers
Mastercard names Gautam Aggarwal as Division President, S Asia & Country Corporate Officer
He takes over from Nikhil Sahni who will be assuming a new regional role
TV9 Network names Vikas Srivastava as President – Marketing
Srivastava has nearly 18 years of experience
Now is the time for brands to clean up their ad supply chain
Dipali Mahesh, Managing Director, Extreme Reach India, shares ways to fix woes in the advertising and marketing supply chain
Personalised ads privacy: Meta fined over $400 mn for breach of EU laws
The Irish privacy regulator has said Meta’s data processing operations must comply with the laws in three months
Deepika Padukone turns 37: A look at the actress’ brand journey
Besides being one of the most sought-after actresses, Padukone has been the top choice for brand endorsements as well
Digital ad overdose: Are marketers waking up to reality?
Standing out in a cluttered world of online advertising is a major challenge for brands in 2023
AIDCF goes to court against TRAI tariff amendment
The Kerala High Court is likely to hear the petition this week
JOY has been increasing its marketing budget year after year: Poulomi Roy, RSH Global
The CMO of RSH Global talks about the company's most well-known brand JOY, how it supports women’s rights and why it prefers traditional marketing over influencer marketing
2023 to be a growth story for print
Industry leaders predict the print sector will see a growth spurt in 2023 as advertisers return to the medium; stabilising of newsprint prices to help further
Govt approves Rs 2,500 cr for upgrading Prasar Bharati infrastructure
MIB’s Broadcasting Infrastructure and Network Development scheme also includes development of high-quality content and upgradation of capacity of the DTH platform
Throwback Thursday: When Blue Men went orange for Mirinda
Mirinda's global campaign between 1994 and 1996 featured the famed Blue Man Group