‘When it comes to social media, you need to keep evolving’
At the recently held e4m-INCA Influencer Marketing Conference, industry experts talked about building organic reach
Date-wise News
Bharat Express appoints Hemant Ghai as News Director, Stocks, General Market & Business
Prior to this he was associated with CNBC Awaaz for over 17 years.
Digital ad insertions dropped in two consecutive quarters: TAM report
Amazon India was the top digital brand in terms of digital ad insertion
Nexus Malls appoints Amitabh Bachchan as brand ambassador
The actor will help Nexus provide customers with a ‘Har Din Kuch Naya’ experience, the company said
Aditya Birla Capital promotes Darshana Shah as Head - Marketing and CX
Shah was earlier the executive vice president - digital, marketing and customer experience at the company
‘Influencer-generated content is more impactful than brand-generated one’
Dafydd Woodward, Global Managing Director, INCA, GroupM’s Influence and Content business, delivered the keynote address at the unveiling of the e4m-INCA Influencer Marketing Report 2022
Quintillion Business Media launches BQ Prime Hindi
BQ Prime Hindi’s editorial focus will be on financial markets, business, personal finance and consumer issues, but will also include politics, health and wellness
Will always remember that red mike: Ravish Kumar
The subscriber count of Kumar's YouTube channel has gone up from 7 lakh to more than 15 lakh in a day since he put out a video talking about his resignation from NDTV
‘Upset, uncomfortable and definitely in pain’
Yash Chawla, Digital Account Strategist at Google and a former employee of NDTV, shares his feeling on Prannoy Roy and Radhika Roy exiting NDTV holding company RRPR
Sports18 and Mahindra kick off footballing drive to ‘Explore The Impossible’
Mahindra along with Sports18 have come together to showcase the efforts of grassroots heroes
Licences of three MSOs cancelled in a month
Total number of registered MSOs stand at 1748 as of November 30, 2022
'NDTV's legacy carries in each one of us'
Tehseen Zaidi, Head, Communications, Syngenta India, writes on Prannoy Roy and Radhika Roy resigning from the RRPR board
NDTV will forever be associated with the Roys: Rajdeep Sardesai
Senior Indian Today journalist Rajdeep Sardesai wistfully remembers the contributions of Prannoy and Radhika Roy to the Indian TV news ecosystem
MIB caps no. of PS channels for MSOs at 5% of total channel carrying capacity
MSOs providing platform services channels are also required to apply for registration of their PS channels with the MIB
‘Jaago re’ was born before ‘brand’ & ‘purpose’ came together: Puneet Das
At Pitch BrandTalk 2022, Puneet Das, President - Packaged Beverages, (India & S Asia), Tata Consumer Products, spoke about the brand’s ‘Jaago re’ journey
Procter & Gamble elevates Bala Purushothaman to Global CHRO
He takes over from Tracey Grabowski
Impact Digital Influencer Awards 2022: Glimpses
The second edition of the awards was held on Wednesday
Chennai Metro Rail floats tender for ads inside stations
The tender is for 9 stations in Corridor 1
OML Entertainment elevates Tusharr Kumar to COO
He will report to the CEO Gunjan Arya
Shlok Srivastava named Best Influencer of the Year at Impact Digital Influencer Awards
Zakir Khan adjudged Most Viral Content Creator of the Year award, while Kiara Nautiyal walked away with the Best Child Influencer Award
TV most trusted medium since people prefer to watch cricket on large screen: Panel
At the e4m Pitch BrandTalk 2022, the panellists engaged in an insightful discussion on ‘Cricket on Television – The ideal platform for building brands’
Aditi Anand joins L'Oréal Professionnel as Head of Marketing
Anand was formerly with Coca-Cola as Head of Creative Strategy
Mindshare wins 17 Gold metals, Agency of Year Award at Impact Digital Influencer Awards
The agency was awarded for its powerful influencer-driven content
HUL adjudged Brand of the Year at Impact Digital Influencer Awards 2022
The FMCG giant has been honoured for its impactful campaigns across categories
Audible appoints Susan Jurevics as Chief Brand and International Officer
James Finn will join Jurevics’ team in a new role as Head of Global Brand and Content Marketing
91% of top execs believe ONDC is relevant to business: Publicis Groupe India & DIF report
‘Decoding ONDC-Perspective For Marketers’ suryed C-suite and brand leaders on preparedness and transition to the ONDC age of commerce
Gaurav Laghate joins Mint as Shuchi Bansal moves on
Bansal has retired as the company's Media and Marketing Editor, a role that will now be fulfilled by Laghate who joins from the Economic Times
e4m's flagship PR community magazine PRCommune to launch Hall of Fame
This novel annual event will induct outstanding communications professionals who have displayed exceptional mettle in their line of work into the prestigious club
Nitish Mittersain takes charge as Nazara CEO
Mittersain is also the Founder & Managing Director of Nazara Group
Throwback Thursday: How Balbir Pasha got India to talk about AIDS
On World AIDS Day, we revisit PSI's iconic Balbir Pasha campaign and its impact on the country's AIDS statistics
AnyTag creates actual brand advocates, not just use influencers: Shuchi Sethi
At Impact Digital Influencer Conference 2022, Shuchi Sethi, Business Head, AnyTag India, shared insights on their approach to the changing and ever growing influencer and content marketing space
There cannot be a one-size-fits-all communication: Shivani Behl, Plum
At the IMPACT Digital Influencer Conference, Behl, CMO, Pureplay Skin Sciences (Plum) divulges the secrets of the beauty brand's success and the challenges that came along
Influencer marketing has become a powerful tool to reach new audiences: Prasanth Kumar
Speaking at the unveiling of INCA-e4m Influencer Marketing Report 2022, GroupM South Asia CEO Prasanth Kumar said the importance of influencer marketing has got accelerated in the last 2-3 years
Amul COO tracks the journey to becoming the ‘Taste of India’
During a special address at Pitch BrandTalk conference, Jayen Mehta shared Amul had launched 250 new products in the last 5 years
CNN initiates massive layoffs as cost-cutting measure
According to the company statement, hundreds of jobs could be affected
2023 will be a year of unlocking Web 3.O: Shams Jasani
The CEO of Wunderman Thompson speaks to e4m about completing a year in the role, enhancing the role of tech in creative works, conceptualising exciting campaigns and much more