Kenya Tourism Board unveils the multiple facets of the country in new global campaign The campaign ‘The Real Deal’ aims maximize reach and destination awareness and accelerate Indian arrivals in Kenya in the upcoming years e4m Desk Nov 5, 2022 9:00 PM
Manoj Bajpayee muses about 'health ki keemat' in ManipalCigna Health Insurance ad The company has revealed its new tagline ‘Expert Ki Suno, Sahi Chuno' for the film e4m Desk Nov 5, 2022 8:00 PM
bebe launches campaign with Sharvari, urges women to experiment with their fashion choices The 34-second ad campaign is titled ‘Be You’ e4m Desk Nov 5, 2022 2:00 PM
Twitter witnesses advertiser exodus, Musk pins blame on 'activism' From May to September of 2022, the number of advertisers on Twitter went from 3,900 to 668, according to a news report e4m Desk Nov 5, 2022 1:14 PM
No compromises, says Castrol Activ in new ad The campaign #CompromiseMehngaPadega has been conceptualized by Ogilvy e4m Desk Nov 5, 2022 1:00 PM
Saregama records highest-ever quarterly revenue in Q2 Net profit was up 36% to Rs 46.1 crore from Rs 34 crore e4m Desk Nov 5, 2022 10:16 AM
Shemaroo Q2 revenue jumps 19% to Rs 147 crore Revenue from digital media increased 36% to Rs 63.9 crore while the revenue from traditional media was up 8.7% to Rs 82.7 crore. e4m Desk Nov 5, 2022 10:13 AM
Jagran's Q2 consolidated revenue up 13% to Rs 454.16 crore Print ad revenue increased 10% to Rs 254 crore from Rs 232 crore e4m Desk Nov 5, 2022 10:10 AM
Shilpa and Shamita Shetty faceoff in new Nourish TVC The ad highlights the importance of choosing unpolished grains for maximum health e4m Desk Nov 5, 2022 9:51 AM
Anil Kapoor is inspired by Licious' nakhras in new TVC The quirky campaign has been developed by Tilt Brand Solutions e4m Desk Nov 5, 2022 9:50 AM
'Santoor's Young Soch campaign is aimed at connecting with the evolving Indian women’ S Prasanna Rai, Vice President – Marketing, Wipro Consumer Care & Lighting, talks about Santoor’s recently released campaign Tanzila Shaikh Nov 5, 2022 9:48 AM
RAM Ratings Week 36'22-39'22: Radio Mirchi ahead in Mumbai and Kolkata Fever FM topped in Delhi and Big FM in Bangalore e4m Desk Nov 5, 2022 9:47 AM
ERA Coalition, Ogilvy launch WOMAN Corp to ensure rights for at least one woman Headlined by actress Gabriella Pizzolo, the campaign highlights how corporations in the US enjoy better protection vis-à-vis a woman e4m Desk Nov 5, 2022 9:41 AM
Virat Kohli turns 34! Ads of the champ in 2022 We take a look at some of King Kohli's endorsements and ads of the year e4m Desk Nov 5, 2022 9:17 AM
Marico's ad spends up 10% in Q2FY23 The outlook for H2 has been 'sanguine', says the company, despite a 3% YoY reduction in PAT e4m Desk Nov 5, 2022 8:02 AM
Have no choice when Twitter is losing over $4M a day: Elon Musk on layoffs Musk also lashed out against 'activists' pressuring advertisers to pull out of Twitter, despite the platform making no changes to its content moderation systems e4m Desk Nov 5, 2022 7:41 AM
Recap: The Week That Was We bring you a roundup of the news that made headlines this past week e4m Desk Nov 5, 2022 7:15 AM